ABC1

ABC1
ABC1 ABC1 noun [uncountable]
MARKETING the top three social and economic groups in society - used especially in marketings of what kind of person buys a product:

• The average reader of the magazine is an ABC1 male.

* * *

ABC1 UK US noun [C]
► MARKETING in the UK, a consumer from one of the three higher social and economic groups, which consist of people who have more education and better-paid jobs than those in other groups: »

The advertising campaign targets ABC1s.

 ABC1 reader/audience/consumer »

This newspaper has the highest proportion of ABC1 readers.

→ Compare C2DE(Cf. ↑C2DE)

Financial and business terms. 2012.

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Look at other dictionaries:

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